SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your Hungarian project.
Here is how this works in practice. Augmented reality production integrates digital elements into real-world environments in real time, creating interactive and visually boosted content. Hungary's set up film infrastructure—centered around Budapest's major studios—gives great support for integrating AR technology into shoots.
Here is the short of it. We connect you with AR production pros in Budapest who combine tech expertise with creative vision to deliver compelling augmented reality content. Our team sets up the hardware, software, and talent needed to produce AR experiences that engage audiences and elevate your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
Knowing your AR vision and designing experiences that engage users effectively.
Asset Creation
Creating and capturing 3D content optimized for AR performance on target devices.
Development
Building AR experiences using appropriate platforms and making sure smooth performance.
Testing & Launch
Thorough testing across devices and platforms before deployment.
On Location
Unreal, Unity and AR Foundation pipelines via Digic Pictures, Filmtörténet VFX and Pannonia Post with SZFE and MOME research support
Here is how this works in practice. AR production in Hungary draws on a deeper Unreal Engine and Unity bench than most Central European markets because Digic Pictures Budapest. The team behind the Witcher 3, Cyberpunk 2077, League of Legends, Halo: Reach, Assassin's Creed and Final Fantasy cinematics. Anchors the talent pool with top-tier real-time artists. We pair Digic with Filmtörténet VFX, Pannonia Post and Umatik for ARKit, ARCore, AR Foundation, WebAR, Spark AR and Lens Studio delivery.
Here is the short of it. Plus Unreal Engine 5 and Unity 6 running the heavier markerless tracking and image-recognition pipelines for retail, brand-activation and location-based experiences. SZFE Budapest (the national film school since 1865) and MOME Budapest design and animation school supply emerging AR designers and give the academic research collaborations that gate-keep the deeper experimental work. Photogrammetry capture for 3D model libraries uses RealityCapture, Metashape and iPhone Pro LIDAR. Plus drone photogrammetry for heritage facades via Mavic 3 Cine and Inspire 3 rigs.
Here is the breakdown. Hungarian heritage subject matter gives AR a distinctive product. Buda Castle UNESCO and the Castle District AR overlays reconstruct the medieval Royal Palace destroyed in 1945, Andrássy Avenue UNESCO renders the Belle Époque parade-ground period (Mephisto, Sunset, Atomic Blonde era), the Hungarian State Opera and Liszt Academy support interactive musical-heritage AR around the Liszt, Bartók and Kodály canon. Plus the Pannonia animation aesthetic (Vuk, Hungarian Folk Tales, Marcell Jankovics' Order of Merit work) supplies stylised character overlays for children's-product AR campaigns.
Here is what that looks like on the ground. The 30% NFI cash rebates applies to qualifying Hungarian AR spend when the local-production threshold is met, NAV ATA carnet handles imported AR capture and tracking hardware. Plus Schengen open borders simplify gear movement to and from Vienna, Berlin and Munich partner facilities for cross-border AR campaigns.
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. Platform selection depends on your target audience and experience needs.
Do users need to download an app?
Not always. WebAR allows users to access AR experiences directly through their browser without downloading anything. For more complex experiences, dedicated apps give better performance and features.
Can you create AR for Hungarian landmarks?
Yes, Hungary's heritage sites give great AR chances—imagine visitors seeing historical reconstructions of historic estates or animated characters at famous locations. We can create location-specific AR experiences.
What about AR for marketing campaigns?
AR is powerful for marketing—product visualization, interactive packaging, and brand experiences. We create shareable AR content that engages audiences and drives social media interaction.
How do you capture content for AR?
We use many techniques including photogrammetry (creating 3D models from photos), LiDAR scanning, and traditional 3D modeling. The method depends on what you're recreating and needed quality.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps mostly need several weeks to months. Complex location-based experiences may take longer. We give detailed timelines during planning.
Related Services
Productions in Hungary that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.